Our New Identity

Every brand reaches a moment where it has to look at itself honestly and ask if it still reflects who it is today, not who it was when it started. For us, that moment had arrived.

Our previous identity played an important role in getting us to where we are now. It was a stepping stone that helped establish our presence, our reputation, and our voice in the industry. But as our work evolved, our projects grew, and our vision became clearer, we realized the brand needed to evolve with us.

This rebrand wasn’t about starting over. It was about refining who we are.

We wanted an identity that felt more aligned with the kind of work we do today: thoughtful, design-driven, hospitality-focused, and detail-obsessed. Something that felt confident but not loud, refined but still approachable. A brand that reflects not just what we design, but how we think.

The new identity marks the beginning of a new chapter for Saladino. One that better represents our team, our process, and the direction we’re heading. You’ll start to see it rolled out across our website, presentations, site signage, and project materials.

While the look has changed, the philosophy behind our work hasn’t. We still believe great projects come from collaboration, clarity, and a strong vision from day one.

This is simply the next step in our story.

Special thank you's to our CBO Alex Martinez.